Hello, I'm Deni,
a product designer.

I create data-driven solutions that elevate human experiences.

SAM’S CLUB

Supplier co-ops

Enterprise financial tool | 80% adoption | B2B

Re-constructed decades old process for collecting funds from Sam’s Club suppliers

SAM’S CLUB

Digital sign pilot

Digital transformation | Service design | B2C

Led the discovery and buildout of digital signage pilot for Sam’s Club

REALPAGE

Vendor portal

Multi-persona IA | Dashboard | B2B & B2C user flows

Redesigned a vendor platform helping connect property managers and vendors

PRIOR EXPERIENCES

What others have to say…

  • "Deni is an amazing partner and addition to any team that prioritizes iterative mindsets, measurable improvements to experiences, or user-centered outcomes."
    —
    Rob Karlovetz
    Design Director, Sam’s Club

  • “If you’re looking for a UX Designer whose creativity, empathy, and strategic thinking go beyond what AI can replicate, you need to work with Deni.”
    —
    Rachael Carroll
    Product Manager, Sam’s Club

  • "Deni would be a fantastic addition to any team looking for a strategic, detail-oriented, and user-focused product leader."
    —
    Sharina Lofflad
    Design Manager, Sam’s Club

  • "I welcome the opportunity to work with Deni any chance I can get, and any team with her on it is stronger because of it."
    —
    Megan Stewart
    Program Manager, Citi